Board
Search
Member List
Calendar
Red Dot Arms
Help
01-28-2015, 09:37 AM
(01-27-2015, 01:16 PM)jfergus7 Wrote: I have spent many years in retail and I honestly understand the upsell component of it.
Crimson Trace does not understand it.
I spent 15 years managing retail commission salesmen and made their lives much easier teaching them the upsell effort rule.
The upsell effort rule: It takes the same effort to increase a sale 10% no matter what the cost.
If you sell a $60 range bag it takes certain effort to sell $6 ear plugs.
If you sell a $600 gun it takes the same effort to sell a $60 range bag as an add on as did the $6 ear plugs.
What made their lives easier is they learned if they stayed with their $600 customer they could sell a $60 range bag with significantly less effort as when they left their $600 customer at the counter to run grab a new customer only to sell that new customer a $60 range bag with a lot more effort.
What Crimson Trace does not understand is once you approach 30% it is now a new sale in regards to effort. A $200 laser is NOT an upsell on a $600 gun. It is on a $2000 gun.
If Crimson Trace expects to increase their sales by using upsell techniques and call salesmen lazy when that does not work they will fail.
(01-27-2015, 01:16 PM)jfergus7 Wrote: I have spent many years in retail and I honestly understand the upsell component of it.
Crimson Trace does not understand it.
I spent 15 years managing retail commission salesmen and made their lives much easier teaching them the upsell effort rule.
The upsell effort rule: It takes the same effort to increase a sale 10% no matter what the cost.
If you sell a $60 range bag it takes certain effort to sell $6 ear plugs.
If you sell a $600 gun it takes the same effort to sell a $60 range bag as an add on as did the $6 ear plugs.
What made their lives easier is they learned if they stayed with their $600 customer they could sell a $60 range bag with significantly less effort as when they left their $600 customer at the counter to run grab a new customer only to sell that new customer a $60 range bag with a lot more effort.
What Crimson Trace does not understand is once you approach 30% it is now a new sale in regards to effort. A $200 laser is NOT an upsell on a $600 gun. It is on a $2000 gun.
If Crimson Trace expects to increase their sales by using upsell techniques and call salesmen lazy when that does not work they will fail.
Crimson Trace does not understand it.
I spent 15 years managing retail commission salesmen and made their lives much easier teaching them the upsell effort rule.
The upsell effort rule: It takes the same effort to increase a sale 10% no matter what the cost.
If you sell a $60 range bag it takes certain effort to sell $6 ear plugs.
If you sell a $600 gun it takes the same effort to sell a $60 range bag as an add on as did the $6 ear plugs.
What made their lives easier is they learned if they stayed with their $600 customer they could sell a $60 range bag with significantly less effort as when they left their $600 customer at the counter to run grab a new customer only to sell that new customer a $60 range bag with a lot more effort.
What Crimson Trace does not understand is once you approach 30% it is now a new sale in regards to effort. A $200 laser is NOT an upsell on a $600 gun. It is on a $2000 gun.
If Crimson Trace expects to increase their sales by using upsell techniques and call salesmen lazy when that does not work they will fail.