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(01-26-2015, 04:14 PM)bradberry Wrote:(01-26-2015, 02:42 PM)AcilletaM Wrote: I really don't see how this story helps them. This is usually the kind of whining you see in poor earnings reports for public companies, which I don't think they are.
I agree. From a corporate standpoint, my business is not growing like I want it to so lets see what excuses I can come up with and WHERE can I point the finger. Instead of looking at your margins and the fact that they maybe to HIGH? Maybe? Or my earnings report (EBITDA) is not where I had directed it to be so it must be someone else's fault.
Just sayn'
This is typical in earnings calls when the company doesn't hit their numbers. Come April there will be people blaming winter weather, like that was something completely new. When it comes to metrics, most companies don't have great ones and try to read too much into the metrics they do use.
Crimson Traces' failure here isn't that they have lazy retailers - it is they are a lazy company. They have identified a problem area with their sales, be proactive and do something about it. To Mike's point, create incentives, create point-of-sale materials to increase product visibility, educate the consumer so they demand a CT laser when they get a new gun, etc. Calling out the sales people as lazy in a news article, that's barely lifting a finger to try to fix a problem. That's lazy.
(01-26-2015, 04:14 PM)bradberry Wrote:
I agree. From a corporate standpoint, my business is not growing like I want it to so lets see what excuses I can come up with and WHERE can I point the finger. Instead of looking at your margins and the fact that they maybe to HIGH? Maybe? Or my earnings report (EBITDA) is not where I had directed it to be so it must be someone else's fault.
Just sayn'
This is typical in earnings calls when the company doesn't hit their numbers. Come April there will be people blaming winter weather, like that was something completely new. When it comes to metrics, most companies don't have great ones and try to read too much into the metrics they do use.
Crimson Traces' failure here isn't that they have lazy retailers - it is they are a lazy company. They have identified a problem area with their sales, be proactive and do something about it. To Mike's point, create incentives, create point-of-sale materials to increase product visibility, educate the consumer so they demand a CT laser when they get a new gun, etc. Calling out the sales people as lazy in a news article, that's barely lifting a finger to try to fix a problem. That's lazy.
(01-26-2015, 02:42 PM)AcilletaM Wrote: I really don't see how this story helps them. This is usually the kind of whining you see in poor earnings reports for public companies, which I don't think they are.
I agree. From a corporate standpoint, my business is not growing like I want it to so lets see what excuses I can come up with and WHERE can I point the finger. Instead of looking at your margins and the fact that they maybe to HIGH? Maybe? Or my earnings report (EBITDA) is not where I had directed it to be so it must be someone else's fault.
Just sayn'
This is typical in earnings calls when the company doesn't hit their numbers. Come April there will be people blaming winter weather, like that was something completely new. When it comes to metrics, most companies don't have great ones and try to read too much into the metrics they do use.
Crimson Traces' failure here isn't that they have lazy retailers - it is they are a lazy company. They have identified a problem area with their sales, be proactive and do something about it. To Mike's point, create incentives, create point-of-sale materials to increase product visibility, educate the consumer so they demand a CT laser when they get a new gun, etc. Calling out the sales people as lazy in a news article, that's barely lifting a finger to try to fix a problem. That's lazy.