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Gun accessory maker: 'Lazy' retail holds us back
01-25-2015, 05:45 PM,
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Gun accessory maker: 'Lazy' retail holds us back
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Crimson Trace thinks more retailers should be upselling their products right when a gun is sold but are not because the person behind the counter doesn't see lasers as necessary.

http://www.cnbc.com/id/102359715

I don't agree with Crimson Trace's premise. I get what they are saying, if you sell a gun then you should try to sell the traditional add-ons like additional magazines, cleaning supplies, etc., but lasers and optics are more like separate purchase decisions. Especially when you factor in the costs associated and people's preferences. Getting an extra magazine isn't the same decision as picking out a new scope.

http://www.cnbc.com/id/102359715

I don't agree with Crimson Trace's premise. I get what they are saying, if you sell a gun then you should try to sell the traditional add-ons like additional magazines, cleaning supplies, etc., but lasers and optics are more like separate purchase decisions. Especially when you factor in the costs associated and people's preferences. Getting an extra magazine isn't the same decision as picking out a new scope.
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Gun accessory maker: 'Lazy' retail holds us back - by AcilletaM - 01-25-2015, 05:45 PM

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