A few years ago I got the only thing I ever bought through Cheaper Than Dirt, a NRA Lifetime Membership for $300. I guess due to inflation it's up to $500 on sale now. That's still 50% off and so, like mike said, it's a good deal for those that haven't joined yet or aren't lifetime members. It still ticks me off that I didn't get the nice NRA hat since I joined for life, lol.